Attitude towards BNPL among Gen Y and Gen Z in China 2022

Published by
Xin Ou,
Mar 1, 2024
A 2022 survey revealed that around 74.6 percent of Gen Z in China had negative impressions of buy-now-pay-later because it could result in overspending. Meanwhile, around 46.3 percent of Gen Z consumers considered BNPL helpful, as it can help people to get what they want immediately.

Attitudes towards BNPL (buy-now-pay-later) among Generation Y and Generation Z consumers in China as of February 2022

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Sources

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Release date

May 2022

Region

China

Survey time period

February 2022

Number of respondents

1,500 respondents

Special properties

among Gen Y and Gen Z mobile internet users

Method of interview

Online survey

Supplementary notes

The survey was conducted among 52.6 percent of Gen-Y internet users and 47.4 percent of Gen-Z internet users.

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