Share of planned and impulsive purchase among GenY and Gen Z in China 2022

Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation

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Release date

May 2022

Region

China

Survey time period

February 2022

Number of respondents

1,500 respondents

Special properties

among Gen-Y and Gen-Z mobile internet users

Method of interview

Online survey

Supplementary notes

The survey was conducted among 52.6 percent of Gen-Y internet users and 47.4 percent of Gen-Z internet users.

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For single users
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