A 2022 survey revealed that around 8.5 percent of Gen-Zs in China often making impulsive purchase, slightly higher than the Gen-Y consumers. In comparison, around 14 percent of Gen-Z consumers said they only make planned purchases.
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation
Characteristic
Planned purchase only
Mostly planned, sometimes impulsive
Often impulsive
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TalkingData. (May 24, 2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation." Chart. May 24, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. (2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of Planned and Impulsive Purchase among Younger Consumers in China as of February 2022, by Generation." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData, Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation Statista, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/ (last visited July 27, 2024)
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph], TalkingData, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/