A 2022 survey revealed that around 8.5 percent of Gen-Zs in China often making impulsive purchase, slightly higher than the Gen-Y consumers. In comparison, around 14 percent of Gen-Z consumers said they only make planned purchases.
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Gen Z consumers in China
Gen Z population in China
6
- Basic Statistic Age distribution in China 2013-2023
- Basic Statistic Population distribution by five-year age group in China 2022
- Premium Statistic Resident population in China 2020, by generation
- Premium Statistic Resident population distribution in China 2020, by generation
- Premium Statistic Generation Z active online population in China 2018-2022
- Premium Statistic Generation Z's share in total active online population in China 2016-2020
Financial and employment background
5
- Premium Statistic Monthly surveyed urban youth unemployment rate in China February 2021-2024
- Premium Statistic Monthly disposable income of Chinese Gen-Z 2021
- Premium Statistic Sources of disposable income of Chinese Gen-Z 2021
- Premium Statistic Average monthly salary received by Gen-Z employees in China 2021, by gender
- Premium Statistic Share of Generation Z consumers saving money in China 2018
Gen Z online shoppers
6
- Premium Statistic Leading channels to buy products in China 2021, by generation
- Premium Statistic Breakdown of traditional e-commerce and live commerce users China 2021, by generation
- Premium Statistic Breakdown of newly added online shoppers in China 2017-2021, by generation
- Premium Statistic E-commerce penetration rate among active Gen Z users China in 2020, by platform
- Premium Statistic Online spending power of Gen Z users in China 2022
- Premium Statistic Willingness of online shopping among Gen Z in China 2022
Selected consumer goods
6
- Premium Statistic Share of Gen Z consumers who heavily consumed beverages and snacks China 2021
- Premium Statistic Distribution of monthly apparel spending among Gen Z consumers in China 2022
- Premium Statistic Leading channels to buy cosmetics among Chinese Generation Z 2021
- Premium Statistic Major reasons for Gen Z to purchase luxury goods in China 2020
- Premium Statistic Most owned consumer electronics among Gen Z consumers in China 2022
- Premium Statistic Annual spending on garage kits by Gen-Z in China 2021
Shopping preferences and behaviors
6
- Premium Statistic Distribution of spending of Gen Z students and non-students in China 2021
- Premium Statistic Breakdown of monthly expenditure of Gen Z in China 2021, by segment
- Premium Statistic Influence of advertising on Gen Y and Z consumers in China 2021
- Premium Statistic Share of planned and impulsive purchase among GenY and Gen Z in China 2022
- Premium Statistic Attitude towards BNPL among Gen Y and Gen Z in China 2022
- Premium Statistic Preferences of domestic brands among consumers in China 2021, by generation
Further Content: You might find this interesting as well
TalkingData. (May 24, 2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation." Chart. May 24, 2022. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. (2022). Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData. "Distribution of Planned and Impulsive Purchase among Younger Consumers in China as of February 2022, by Generation." Statista, Statista Inc., 24 May 2022, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/
TalkingData, Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation Statista, https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/ (last visited March 29, 2024)
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation [Graph], TalkingData, May 24, 2022. [Online]. Available: https://www.statista.com/statistics/1326880/china-shopping-habits-of-geny-and-genz-consumers/