As of September 2021, nearly four out of five young consumers below 21 years old mainly purchased Chinese brands, higher than those born in the 1990s. Among those born in the 1960s, as high as 93 percent bought Chinese products primarily.
Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation
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Moonfox Data. (September 30, 2021). Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/
Moonfox Data. "Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation." Chart. September 30, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/
Moonfox Data. (2021). Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/
Moonfox Data. "Share of Consumers Who Purchase More Chinese Brands Compared to Foreign Brands in China as of September 2021, by Generation." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/
Moonfox Data, Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation Statista, https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/ (last visited September 01, 2024)
Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation [Graph], Moonfox Data, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1328841/china-preferences-of-chinese-brands-by-generation/