Taobao has reclaimed its user growth momentum following its decline. In the third quarter of 2024, China's most popular shopping app added 35 million users over the past year, bringing its monthly active user base to 930 million. Given China's one billion active mobile shoppers, Taobao's potential for further growth is nearing its limit.
A shopping paradise caters to all
Founded by the Chinese e-commerce conglomerate Alibaba Group in 2003, Taobao has long dominated the online shopping scene in its home country, and ranked 12th most valuable retail brand in the world. Designed to be highly intuitive, user-friendly, and feature-rich, the offers a comprehensive and engaging shopping experience that appeals to a wide range of consumers. From electronics and fashion to groceries and home goods, the platform provides an extensive range of products.
A pioneer in e-commerce innovations
Taobao’s success is no coincidence. Over its two decades of operation, it has employed multiple strategies to capitalize on its strengths. Key among these is its integration with Alipay, Alibaba's secure payment platform, which has been crucial to building consumer trust and streamlining the checkout process. Additionally, Taobao's annual Singles' Day shopping festival generates significant sales, cementing its position in the market. The platform is also the front-runner in social commerce and live-streaming e-commerce, further enhancing its appeal and reach.
Number of monthly active users of Taobao app in China from September 2020 to September 2024
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
QuestMobile. (November 5, 2024). Number of monthly active users of Taobao app in China from September 2020 to September 2024 (in millions) [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/
QuestMobile. "Number of monthly active users of Taobao app in China from September 2020 to September 2024 (in millions)." Chart. November 5, 2024. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/
QuestMobile. (2024). Number of monthly active users of Taobao app in China from September 2020 to September 2024 (in millions). Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/
QuestMobile. "Number of Monthly Active Users of Taobao App in China from September 2020 to September 2024 (in Millions)." Statista, Statista Inc., 5 Nov 2024, https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/
QuestMobile, Number of monthly active users of Taobao app in China from September 2020 to September 2024 (in millions) Statista, https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/ (last visited December 02, 2024)
Number of monthly active users of Taobao app in China from September 2020 to September 2024 (in millions) [Graph], QuestMobile, November 5, 2024. [Online]. Available: https://www.statista.com/statistics/1327377/china-taobao-monthly-active-users/