In 2022, Alibaba.com was the brand that suffered highest brand value loss worldwide. The value contracted by 42 percent. It was followed by Warner Bros with a loss of 33 percent.
Brands with the highest brand value loss worldwide in 2022
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Statistics on Brand value
Global overview
8
- Premium Statistic Aggregate value of most valuable brands worldwide 2006-2022
- Basic Statistic Most valuable brands worldwide 2022
- Basic Statistic Fastest growing brands worldwide 2022
- Premium Statistic Brands with highest brand value loss worldwide 2022
- Basic Statistic Most valuable nation brands 2022
- Premium Statistic Nations with fastest growing brand value 2022
- Premium Statistic Leading cities globally 2021, by brand value
- Premium Statistic Leading cities worldwide 2021, by brand value growth
Regional leaders
8
- Premium Statistic Value of most valuable brands worldwide 2021, by region
- Premium Statistic Most valuable brands worldwide 2022, by region
- Basic Statistic Fastest growing brands 2022, by region
- Premium Statistic Distribution of brand value worldwide 2022, by country
- Basic Statistic Most valuable U.S. brands 2022
- Basic Statistic Most valuable corporate brands in China 2021
- Basic Statistic Most valuable French brands 2022
- Premium Statistic Most valuable German brands 2022
Industry leaders
8
- Premium Statistic Brand value worldwide 2022, by industry
- Premium Statistic Most valuable brands worldwide 2022, by industry
- Basic Statistic Brand value growth 2022, by sector
- Basic Statistic Most valuable technology brands worldwide in 2021
- Premium Statistic Most valuable media & entertainment brands worldwide 2021
- Premium Statistic World: value of the top retail brands 2022
- Premium Statistic Brand value of the leading telecom brands 2022
- Premium Statistic Leading retail banks globally in 2022, by brand value
Further related statistics
18
- Largest losses in brand value among global banks 2016-2017
- Ranking global banks according to losses in brand value 2021-2022
- Annual change in brand value among the leading Chinese brands 2021
- Milward Brown BrandZ China Top 100's brand value threshold 2014-2020
- Milward Brown BrandZ China Top 100's newcomer brands 2015-2021
- Most valuable nation brands APAC 2017-2018, by country
- Value of the 100 most valuable Chinese brands 2014-2021
- Most valuable brands in Malaysia 2017-2022
- Brand value share in China 2021, by sector
- UK: importance of social media for brand value of professional football clubs 2015
- Most valuable Chinese brands 2022, by brand value
- Brand value in China 2021, by sector
- Brand value of global chemical companies by country 2022
- Revenue of football clubs in 2022
- Coop: brand value in Q1-Q3 2018
- Most valuable European insurance brands in 2015
- Brand value of Brussels Airlines 2018-2022
- Leading brands ranked by BrandIndex Australia 2018
Further Content: You might find this interesting as well
Statistics
- Largest losses in brand value among global banks 2016-2017
- Ranking global banks according to losses in brand value 2021-2022
- Annual change in brand value among the leading Chinese brands 2021
- Milward Brown BrandZ China Top 100's brand value threshold 2014-2020
- Milward Brown BrandZ China Top 100's newcomer brands 2015-2021
- Most valuable nation brands APAC 2017-2018, by country
- Value of the 100 most valuable Chinese brands 2014-2021
- Most valuable brands in Malaysia 2017-2022
- Brand value share in China 2021, by sector
- UK: importance of social media for brand value of professional football clubs 2015
- Most valuable Chinese brands 2022, by brand value
- Brand value in China 2021, by sector
- Brand value of global chemical companies by country 2022
- Revenue of football clubs in 2022
- Coop: brand value in Q1-Q3 2018
- Most valuable European insurance brands in 2015
- Brand value of Brussels Airlines 2018-2022
- Leading brands ranked by BrandIndex Australia 2018
Brand Finance. (January 25, 2022). Brands with the highest brand value loss worldwide in 2022 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with the highest brand value loss worldwide in 2022." Chart. January 25, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. (2022). Brands with the highest brand value loss worldwide in 2022. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance. "Brands with The Highest Brand Value Loss Worldwide in 2022." Statista, Statista Inc., 25 Jan 2022, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/
Brand Finance, Brands with the highest brand value loss worldwide in 2022 Statista, https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/ (last visited January 28, 2023)
Brands with the highest brand value loss worldwide in 2022 [Graph], Brand Finance, January 25, 2022. [Online]. Available: https://www.statista.com/statistics/264894/the-five-brands-with-the-highest-brand-value-loss/