According to a survey conducted among streamers in the United States between April and May 2022, 14 percent of respondents who subscribed to Netflix said they were likely or very likely to switch to a less expensive, ad-supported subscription option. On the other hand, 72 percent said they were unlikely or very unlikely to go for an ad-supported cheaper plan.
Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022
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Statistics on Netflix usage in the United States
Overview
8
- Premium Statistic SVOD service user shares in the U.S. 2015-2022
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Premium Statistic New SVOD subscribers in the U.S. 2020-2022, by platform
- Premium Statistic U.S. viewer awareness and understanding of major streaming services 2023
- Basic Statistic Most well-known video-on-demand brands in the United States 2022
- Premium Statistic Global share of subscribers to popular streaming services 2021, by country
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Premium Statistic Ranking of video streaming service in the U.S. 2022, by CTV time share
Consumer behavior
8
- Premium Statistic Ranking of TV and video streaming providers consumers would not drop in the U.S. 2022
- Premium Statistic Most preferred networks for viewers aged 16-34 years in the U.S. 2022
- Premium Statistic Most preferred networks for viewers aged 35 and over in the U.S. 2022
- Premium Statistic Share of Netflix time among total TV content viewing in the U.S. 2021-2022
- Premium Statistic TV viewers who prefer Netflix in the U.S. 2019-2022, by age group
- Premium Statistic Devices used to watch Netflix TV series in the U.S. 2023
- Premium Statistic U.S. Netflix quarterly app downloads 2016-2022
- Premium Statistic Netflix brand profile in the United States 2022
Popular content
8
- Premium Statistic Most in-demand digital original shows in the U.S. March 2023
- Premium Statistic Leading original TV series on SVOD services in the U.S. 2022, by minutes streamed
- Premium Statistic Most watched acquired series on VOD services in the U.S. 2022
- Premium Statistic Most in-demand SVOD platforms for reality series in the U.S. 2022
- Premium Statistic Leading Netflix TV series in the U.S. January 2023, by unique viewers
- Premium Statistic Global time spent viewing Netflix 2022, by country of origin
- Basic Statistic Most viewed English-language Netflix films 2022
- Basic Statistic Most viewed English-language Netflix TV shows 2023
Further related statistics
21
- Consumer attitude to ads on streaming services in the U.S. 2022
- Streaming services with most annoying ads according to viewers in the U.S. 2022
- Streaming services with largest ad spend in the U.S. 2021
- Ad spend of streaming services in the U.S. 2020-2021
- Share of adults who find video streaming ads to be targeting them in the U.S. 2021
- Podcast advertising perception in France 2022
- Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
- Perceived frequency of ads on video streaming in the U.S. 2021, by generation
- Share of adults who find video streaming ads to be repetitive in the U.S. 2021
- Netflix ad revenue worldwide 2023-2030
- Ad revenue growth of ad-supported video streaming services in the U.S. 2022-2026
- Ad revenues of top ad-supported video streaming services in the U.S. 2026
- TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022
- Consumer comparison of ads on pay TV vs. streaming services in the U.S. 2022
- Netflix ad revenue 2027, by type & region
- Subscription and ad revenue of Netflix 2023-2027
- Likeliness of paying attention to streaming services ads in Great Britain 2022
- Ad revenues of top ad-supported video streaming services in the U.S. 2022
- Netflix's marketing spend 2017-2022
- Revenue of Netflix before and after ad tier launch 2023-2027
- TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
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Whip Media. (August 9, 2022). Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/
Whip Media. "Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022." Chart. August 9, 2022. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/
Whip Media. (2022). Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/
Whip Media. "Share of Netflix Subscribers Who Would Switch to a Lower Cost Ad-supported Version in The United States as of May 2022." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/
Whip Media, Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022 Statista, https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/ (last visited March 30, 2023)
Share of Netflix subscribers who would switch to a lower cost ad-supported version in the United States as of May 2022 [Graph], Whip Media, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1332174/netflix-subscribers-who-would-switch-to-ad-supported-version-us/