Preferred podcast ad types in the U.S. 2023

Preferred podcast ad types in the United States as of October 2023

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Release date

January 2024

Region

United States

Survey time period

October 2023

Age group

18 years and older

Special properties

among weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "Given a choice between hearing these three types of ads on podcasts, which would you prefer?"

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Statistics on " Podcast advertising in the United States "

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