Preferred podcast ad types in the U.S. 2021

Preferred podcast ad types in the United States as of March 2021

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Sources

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Release date

May 2021

Region

United States

Survey time period

March 19 to 25, 2021

Number of respondents

600 respondents

Age group

18 years and older

Special properties

based on weekly podcast listeners

Method of interview

Online survey

Supplementary notes

Original question: "Given a choice between hearing an ad in a podcast that is read by the podcast's host vs. one that sounds like an ad you might hear on AM/FM radio, which would you prefer?”

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Statistics on Advertising consumption and perception in the U.S.

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