Digital video ad view share in the U.S. Q2 2014-Q4 2015, by OTT platform

The statistic presents the distribution of digital video ad views in the United States fro the second quarter of 2014 to the fourth quarter of 2015, by OTT platform. According to the source, Chromecast held a twelve-percent share of OTT video ad views in the first quarter of 2015, up from seven percent a year earlier.

Distribution of digital video ad views in the United States from 2nd quarter 2014 to 4th quarter 2015, by OTT platform

Q2 '14Q1 '15Q2 '15Q3 '15Q4 '15
Apple TV26%23%39%38%44%
Roku34%43%32%31%34%
Gaming Console33%20%15%20%15%
Chromecast7%12%11%9%5%
Smart TV-2%3%1%1%
Amazon--0.1%1%1%
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Source

Release date

March 2016

Region

United States

Survey time period

Q2 2014 to Q4 2015

Supplementary notes

Figures preceding Q4 2015 come from earlier reports.

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Statistics on "Video advertising and marketing"

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