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Social media activities creating a positive brand perception in the U.S. 2022

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey in the United States, 73 percent of responding consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to 26 percent of respondents, memes and jokes posted by brands achieved that purpose, too.

Social media activities creating a positive brand perception according to consumers in the United States as of June 2022

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Source

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In cooperation with
Latana
Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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Statistics on " Social media marketing in the United States "

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Statistics on Social media marketing in the United States

Overview

5

Usage

6

Budget & ROI

4

Effectiveness

8

Market leaders

5

Audience

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Further related statistics

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