Canceling subscription and adding free ad-supported CTV services in the U.S. 2022
As of September 2022, 30 percent of U.S. respondents to a survey on CTV services removed a subscription streaming service from their connected TV devices in the last 12 months. Within this time, one in four people added a free ad-supported streaming platform. The study revealed that further consumers plan to cancel subscriptions and shift to ad-funded streaming options.