U.S.: Share of consumers who intend to buy less a expensive turkey in 2022, by option

Published by
Nils-Gerrit Wunsch,
Nov 22, 2023
In October 2022, approximately 74 percent of responding U.S. consumers that were planning to buy a turkey for Thanksgiving this year said they intend to buy a turkey on sale. Another 58 percent of survey respondent stated that they will buy a store-brand turkey in order to cut costs.

Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option

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Release date

November 2022

Region

United States

Survey time period

October 22 to 23, 2022

Number of respondents

1,579 respondents

Special properties

U.S. adults who said they’re planning to buy a turkey this year, with an unweighted margin of error of +/-2 percentage points.

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