In October 2022, approximately 74 percent of responding U.S. consumers that were planning to buy a turkey for Thanksgiving this year said they intend to buy a turkey on sale. Another 58 percent of survey respondent stated that they will buy a store-brand turkey in order to cut costs.
Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option
Characteristic
Share of respondents answering 'yes'
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Morning Consult. (November 7, 2022). Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/
Morning Consult. "Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option." Chart. November 7, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/
Morning Consult. (2022). Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/
Morning Consult. "Share of Consumers Who Intend to Purchase a Less Expensive Turkey for Thanksgiving in The United States in 2022, by Purchasing Option." Statista, Statista Inc., 7 Nov 2022, https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/
Morning Consult, Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option Statista, https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/ (last visited July 27, 2024)
Share of consumers who intend to purchase a less expensive turkey for Thanksgiving in the United States in 2022, by purchasing option [Graph], Morning Consult, November 7, 2022. [Online]. Available: https://www.statista.com/statistics/1344871/thanksgiving-turkey-consumers-planning-to-buy-a-cheaper-option-us/