In 2021, the expenditure on outdoor advertising of the beverages category in the Netherlands increased by 3.4 million U.S. dollars (13 percent) compared to the previous year. This was the first time during the observed period that the advertising spending has increased in the Netherlands. For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the beverages category on outdoor, the ad expenditure of the beverages category on internet was considerably higher, while spending on newspapers was lower.
Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/
Nielsen. "Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/
Nielsen. (2022). Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/
Nielsen. "Beverages Advertising Spending on Outdoor in The Netherlands from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/
Nielsen, Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/ (last visited September 11, 2024)
Beverages advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354497/beverages-ad-spend-outdoor-netherlands/
