Coronavirus impact on outdoor advertising spend in the UK in 2020, by quarter

Recent forecasts from WARC and the AA predict a considerable drop in outdoor advertising expenditure in the United Kingdom (UK) in 2020. The year started with 11.4 percent growth for digital out-of-home (DOOH) advertising spend, but the coronavirus pandemic will impact the market in Q2, and positive growth may not return until 2021.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021

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Sources

Release date

April 2020

Region

United Kingdom

Survey time period

April 2020

Supplementary notes

* All figures except for Q1 are forecasts

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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