Coronavirus impact on online advertising spend in the UK in 2020, by quarter

The latest forecasts from WARC and the AA predict hefty falls in online advertising expenditure in the United Kingdom (UK) in 2020, due to the impact of the coronavirus outbreak. Search, online display, and online classified advertising will all see big decreases in ad spend growth in Q2, and won't see any positive growth until 2021.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on online advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021

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Sources

Release date

April 2020

Region

United Kingdom

Survey time period

April 2020

Supplementary notes

* All figures except for Q1 are forecasts

The source adds: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals"

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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

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