Retail ad spend on outdoor in New Zealand 2019-2021

Published by
Christopher Hughes,
Feb 27, 2023
In 2021, the expenditure on outdoor advertising of the retail category in New Zealand did not change in comparison to the previous year. The expenditure on outdoor advertising remained at 12.45 million U.S. dollars.
For more insights about advertising in New Zealand: In 2021, in comparison to the ad expenditure of the retail category on outdoor, the ad expenditure of the retail category on internet was considerably lower, while spending on newspapers was higher.

Retail advertising spending on outdoor in New Zealand from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

New Zealand

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

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