Consumer trust in advertising in Australia 2015, by format

The graph presents levels of consumer trust in different types of advertising in Australia in the first quarter of 2015. Nearly 60 percent of Australians stated they somewhat or completely trusted newspaper ads.

To what extent do you trust the following forms of advertising?

Share of respondents who answered "trust somewhat" or "trust completely"
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Sources

Release date

December 2015

Region

Australia

Survey time period

Q1 2015

Special properties

based on the online population

Supplementary notes

The survey was carried out among more than 30,000 respondents worldwide. A separate number for Australia was not provided.

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Statistics on "Advertising worldwide"

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