During a global 2022 survey, more than three out of four (or 77 percent) of responding advertisers, agencies, publishers, platforms, and advertising technology companies stated that there was a high or at least some talent scarcity in their field.
Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022
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Share of respondents
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World Federation of Advertisers. (July 28, 2022). Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/
World Federation of Advertisers. "Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/
World Federation of Advertisers. (2022). Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/
World Federation of Advertisers. "Percentage of Stakeholders Deeming That The Talent Shortage for Advertising Media Roles in Their Organizations Is Significant Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/
World Federation of Advertisers, Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022 Statista, https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/ (last visited September 15, 2024)
Percentage of stakeholders deeming that the talent shortage for advertising media roles in their organizations is significant worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1365421/share-stakeholders-talent-shortage-ad-media/