Global advertising spending growth 2016-2017, by medium

Change of advertising spending in 2016 and 2017, by medium

Global advertising spending growth 2016-2017, by medium This statistic contains Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. Warc expects the cinema ad market to grow by 3.2 percent in 2017 compared to 2016. The growth rate for the entire ad market is projected to amount to 4.2 percent. Among major economies, India's ad spend will grow the fastest in 2017 (13.4 percent on 2016), followed by China (7.1 percent) and Russia (6.1 percent).
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Change of advertising spending in 2016 and 2017, by medium

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20162017
Newspapers-8%-4.5%
Magazines-5.9%-4.5%
Radio0.4%0.3%
TV2.8%1.1%
Cinema3.1%5.1%
Out-of-home3.4%3.2%
Total4.5%4.2%
Internet14.6%13%
Mobile47.1%34.2%
20162017
Newspapers-8%-4.5%
Magazines-5.9%-4.5%
Radio0.4%0.3%
TV2.8%1.1%
Cinema3.1%5.1%
Out-of-home3.4%3.2%
Total4.5%4.2%
Internet14.6%13%
Mobile47.1%34.2%
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This statistic contains Warc's forecast of global advertising spending growth in 2016 and 2017, broken down by medium. Warc expects the cinema ad market to grow by 3.2 percent in 2017 compared to 2016. The growth rate for the entire ad market is projected to amount to 4.2 percent. Among major economies, India's ad spend will grow the fastest in 2017 (13.4 percent on 2016), followed by China (7.1 percent) and Russia (6.1 percent).
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