Market share of Instagram SEA 2023, by country

Published by Leander von Kameke, Mar 20, 2024

In 2023, Brunei was the Southeast Asian country where Instagram had the largest social media market share, at about 42.4 percent. In contrast, Instagram's market share in Laos accounted for around 0.7 percent of the social media market that year.

Social media market share of Instagram in Southeast Asia in 2023, by country

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Release date

March 2024

Region

Asia, APAC

Survey time period

2023

Special properties

based on user traffic

Supplementary notes

The source did not provide a publication date. Date given here is the access date.

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Statistics on " Social media in Southeast Asia "

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Other statistics that may interest you Social media in Southeast Asia

Overview

5

Internet usage

5

Major platforms

5

Leading platforms by market

4

Social commerce

7

Consumer behavior

3

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Topics

Social media in Southeast AsiaInternet usage in Southeast AsiaDigital payments in Southeast AsiaSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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