Decision factors for clothing and footwear consumption in China 2022

Leading factors consumers taking into consideration when buying clothing and footwear in China as of November 2022

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Release date

January 2023

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

The share means that respondents chose the decision factor as the leading three factors for clothing and footwear consumption.

Original survey question: What are the 3 most important factors when you purchase clothing and footwear? Please select by most important, second important, third important points.

The survey is conducted among 48 percent female and 52 percent male respondents.

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