Top factors that would influence marketers to increase CTV ad spending worldwide 2022
According to a survey conducted among marketers and publishers worldwide on September 2022, 47 percent of respondents said they would increase their connected TV (CTV) ad spending if they had access to higher-quality targeting data. This was followed by 36 percent of respondents citing a more efficient buying or planning process, while 30 percent cited an efficient frequency capping.
