J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDistribution of digital advertising spending in Chile 2022, by format
In 2022, almost 32 percent of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on digital advertising went to social ads. Display advertising followed with a share of about 29 percent, while video ranked third, accounting for little more than 18 percent of AAM members' digital ad expenditure that year. Meanwhile, digital accounted for over 48 percent of Chile's total ad spend in 2022.
