Advertising spending in Chile 2023, by medium

Published by
J. G. Navarro,
Jan 31, 2024
In 2022, digital advertising spending in Chile amounted to over 498 billion Chilean pesos, making the internet the primary recipient of investments in ads in the South American country. All other seven media listed combined attracted less than 478 billion pesos that year. Chile's total ad spend grew by 3.5 percent to almost 976 billion pesos in 2023.

Advertising spending in Chile in 2023, by medium (in billion Chilean pesos)

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Release date

January 2024

Region

Chile

Survey time period

2023

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Numbers have been rounded.

Conducting sources included Admetricks, IAB Chile, and data sent by AAM members.

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Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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