Leading free TV embedded advertising categories in Chile 2023, by ad spend share

Published by
J. G. Navarro,
Feb 5, 2024
Between January and November 2023, the telephony industry alone accounted for nearly 12 percent of the investments in free TV embedded advertising in Chile. The format refers to brand activations within the programs, as opposed to commercial breaks. The supermarket and hypermarket and department store segments followed, accounting for 6.7 and 6.1 percent of the total, respectively.

Leading free TV embedded advertising categories in Chile between January and November 2023, by ad spend share

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Release date

February 2024

Region

Chile

Survey time period

January to November 2023

Supplementary notes

The date of release is the date of access.

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