The source forecast that digital advertising spending in Latin America will increase by 13 percent in 2024, following a 16-percent growth rate in the previous year. Out-of-home (OOH) media was also expected to experience double-digit expansion in the region in the period. According to the same source's projections, Uruguay and Mexico were among Latin America's fastest-growing ad markets in 2024.
Change in advertising spending in Latin America in 2023 and 2024, by selected medium
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Magna Global. (December 12, 2023). Change in advertising spending in Latin America in 2023 and 2024, by selected medium [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/
Magna Global. "Change in advertising spending in Latin America in 2023 and 2024, by selected medium." Chart. December 12, 2023. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/
Magna Global. (2023). Change in advertising spending in Latin America in 2023 and 2024, by selected medium. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/
Magna Global. "Change in Advertising Spending in Latin America in 2023 and 2024, by Selected Medium." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/
Magna Global, Change in advertising spending in Latin America in 2023 and 2024, by selected medium Statista, https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/ (last visited December 07, 2024)
Change in advertising spending in Latin America in 2023 and 2024, by selected medium [Graph], Magna Global, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1440985/latin-america-change-advertising-spending-selected-medium/