Willingness of buying frozen foods among consumers in China 2021, by age
According to a survey in 2021, older generations are more willing to buy frozen foods compared to younger generations. Around 38.1 percent of respondents between 41 and 50 years old said they were strongly willing to buy frozen foods. In contrast, only 15.8 percent of respondents under 21 years old held a strong interest in purchasing frozen foods.