In 2022, oats and oatmeal were a major trend food in Japan as consumers discovered a variety of uses of the cereal grain. As revealed in a survey conducted in April 2022, half of respondents have heard about oats or oatmeal, with another 14 percent stating to have actively purchased the food product. Locally produced and consumed produce showed the highest purchase rate among the trend foods with 23 percent of respondents.
Awareness and consumption of trend food in Japan as of April 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Frequency of frozen food consumption in Japan 2022
- Premium Statistic Frequency of yogurt consumption in Japan 2021
- Premium Statistic Weekdays supper food choices in Japan 2021
- Premium Statistic Weekdays breakfast food choices in Japan 2021
- Premium Statistic Share of food expenditure in the UK 2000-2020, by at-home and out-of-home consumption
- Premium Statistic Frequency of snack consumption in Japan 2020
- Premium Statistic Time of day consumers snack in Canada 2019
- Premium Statistic Snack categories preferred by consumers in Canada 2019
- Premium Statistic Food seen as most trendy in Poland 2019
- Premium Statistic Barriers to becoming vegetarian in Poland 2019
About the region
10
- Premium Statistic Frequency of chocolate consumption in Japan 2024
- Premium Statistic Weekdays snack food choices in Japan 2017, by type
- Premium Statistic Frequency of chewing gum consumption in Japan 2017
- Premium Statistic Frequency of ham consumption in Japan 2017
- Premium Statistic Weekdays late-night snack food choices in Japan 2017, by type
- Premium Statistic Holiday late-night snack food choices in Japan 2017, by type
- Premium Statistic Frequency of candy consumption in Japan 2017
- Premium Statistic Frequency of gummy drops consumption in Japan 2017
- Premium Statistic Frequency of biscuit and cookie consumption in Japan 2017
- Premium Statistic Frequency of instant noodles consumption in Japan 2017
Selected statistics
3
Other regions
10
- Premium Statistic Consumer preference concerning long pasta formats in Italy 2020
- Premium Statistic Reasons for becoming vegetarian in Poland 2019
- Premium Statistic Interest in local food among consumers in Finland 2015-2023
- Premium Statistic Top 5 most common types of lunch in Sweden 2017
- Premium Statistic Growth of global health and wellness food by market 2016-2021
- Premium Statistic Eating out market share in the United Kingdom (UK) 2017, by restaurant type
- Premium Statistic Share of consumers who exclusively eat organic foods in Belgium 2018
- Premium Statistic Preferred breakfast sandwich breads among Canadians 2019
- Premium Statistic Consumers incorporating restaurant food into home meals U.S. 2019, by generation
- Premium Statistic Spending on eating sushi in Vietnam 2015 by income
Related statistics
10
- Premium Statistic Frequency of cup noodles consumption in Japan 2017
- Premium Statistic Frequency of pudding and jelly consumption in Japan 2017
- Premium Statistic Frequency of cheese consumption in Japan 2023
- Premium Statistic Frequency of cake consumption in Japan 2017
- Premium Statistic Frequency of wagashi consumption in Japan 2017
- Premium Statistic Functional foods market share in Japan 2021, by type
- Premium Statistic Health foods market size in Japan FY 2015-2024
- Premium Statistic Functional foods market size in Japan FY 2015-2023
- Premium Statistic Most popular ice cream forms in Japan 2023
- Premium Statistic Alternative eating habits share in Japan 2023, by diet
Further Content: You might find this interesting as well
Statistics
Cross Marketing. (April 21, 2022). Awareness and consumption of trend food in Japan as of April 2022 [Graph]. In Statista. Retrieved May 05, 2024, from https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. "Awareness and consumption of trend food in Japan as of April 2022." Chart. April 21, 2022. Statista. Accessed May 05, 2024. https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. (2022). Awareness and consumption of trend food in Japan as of April 2022. Statista. Statista Inc.. Accessed: May 05, 2024. https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing. "Awareness and Consumption of Trend Food in Japan as of April 2022." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/
Cross Marketing, Awareness and consumption of trend food in Japan as of April 2022 Statista, https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/ (last visited May 05, 2024)
Awareness and consumption of trend food in Japan as of April 2022 [Graph], Cross Marketing, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1375000/japan-awareness-consumption-trend-food/