WeChat: leading markets for app revenue 2022

China's most popular social network platform WeChat has been extending its footprint outside of its home. In 2022, United States, Hong Kong, and Canada were other important markets for WeChat, collecting a combined in-app purchase revenue of 3.7 million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

Leading markets of Tencent's WeChat in 2022, based on IAP revenue (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

February 2023

More information

Region

Worldwide

Survey time period

2022

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.

Figures have been rounded for a better understanding.

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