WeChat: leading markets by IAP revenue share 2022

Chinese social network platform WeChat relies heavily on its home users for revenue growth. Other markets like Hong Kong, United States and Taiwan accounted for only nine percent of its in-app purchase revenue in December 2022. The messaging app developed by Tencent offers a wide range of functions from mobile payment to e-commerce to digital healthcare services.

Leading markets of Tencent's WeChat in December 2022, based on in-app purchase revenue share

Characteristic	Share of revenue
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Release date

February 2023

More information

Region

Worldwide

Survey time period

December 2022

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the market share of China is the minimum estimation.

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