IAP revenue distribution of Tencent's WeChat 2023, by country or region

Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share

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Release date

March 2024



Survey time period

December 2023

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the market share of China is the minimum estimation.

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