Tencent's social network platform WeChat is one of the winners during the pandemic, benefitted from the traffic boost due to the stay-at home orders. WeChat's global in-app purchase revenue surged to nearly 71.4 million U.S. dollars as of December 2023. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.
Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024*
(in million U.S. dollars)
Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.
The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.
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AppMagic. (October 9, 2024). Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. "Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars)." Chart. October 9, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. (2024). Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic. "Global In-app Purchase Revenue of Tencent's Wechat from 2019 to Ytd 2024* (in Million U.S. Dollars)." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
AppMagic, Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars) Statista, https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/ (last visited October 31, 2024)
Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars) [Graph], AppMagic, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/