Global IAP revenue of Tencent's WeChat 2019-YTD 2024

Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024*

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Release date

July 2024

Region

Worldwide

Survey time period

2019 to YTD 2024

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.

The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.

The source has revised the figures prior to 2023.

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