Social commerce platforms generating the most revenue worldwide 2024
China's short-form video platform Douyin is the leading global revenue generator in social commerce, with estimated revenues approaching 200 billion U.S. dollars in 2024. Despite its growing popularity, the international version of the app, TikTok, continues to lag considerably behind its Chinese counterpart, projecting revenues of over 20 billion dollars that same year. WeChat, also of Chinese origin, is in second place worldwide, with estimated revenues of almost 152 billion U.S. dollars. Meanwhile, Meta is betting on social commerce through Facebook and Instagram, projecting combined revenues of around 94 million dollars.
