Favored B2B purchase channels in five years' time 2022

Preferred business-to-business (B2B) purchase channels in five years' time as of 2022

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Release date

February 2023

Region

Worldwide

Survey time period

November 25, 2022 to December 5, 2022

Number of respondents

2,261 B2B buyers

Age group

20 years and older

Supplementary notes

B2B buyers included purchase managers, procurement managers, purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.

Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).

Respondents could tick all answers that would apply.

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