Preferred B2B purchase channels in five years

A survey from 2022 showed that the preferred business-to-business (B2B) purchase channel in five years’ time is supplier’s website, according to 37 percent of surveyed B2B buyers. In second place, 35 percent of B2B buyers said that they would prefer to purchase via social media channels, while 28 percent of respondents listed both the metaverse and voice assistants as favored purchase channels of the future.

Preferred business-to-business (B2B) purchase channels in five years' time as of 2022

Characteristic	Share of B2B buyers
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Release date

February 2023

More information

Region

Worldwide

Survey time period

November 25, 2022 to December 5, 2022

Number of respondents

2,261 B2B buyers

Age group

20 years and older

Supplementary notes

B2B buyers included purchase managers, procurement managers, purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.

Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).

Respondents could tick all answers that would apply.

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