Distribution of annual ad spend in Hong Kong in 2022-2023, by channel

Published by
Lai Lin Thomala,
Apr 20, 2023
According to a survey conducted among companies in Hong Kong in 2022, the ad spend on digital video (including CTV) would continue to be the highest among all channels in 2023, occupying 22.4 percent of total ad spend. Paid Search (SEM) and social media would follow with a share of about 16 percent each.

Estimated distribution of annual ad spend in Hong Kong in 2022 and 2023, by channel

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Release date

November 2022

Region

Hong Kong

Survey time period

October 18 to November 7, 2022

Number of respondents

120 brands, agencies, and other companies

Method of interview

Email survey

Supplementary notes

Original questions: 1. Please identify the estimated percent share of your 2022 media budget by channel. 2. Provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend.

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