Hong Kong's total ad spending increased by 5.4 percent year on year to 30 billion Hong Kong dollars. Banking & investment services, pharmaceutical & healthcare, toiletries & household industries have been the largest advertisers in the city for long.
Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023
Characteristic
Ad spend
YoY growth
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One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of January 2024).
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
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Marketing Interactive. (January 23, 2024). Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/
Marketing Interactive. "Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023." Chart. January 23, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/
Marketing Interactive. (2024). Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/
Marketing Interactive. "Total Advertising Expenditure and Yoy Growth in Hong Kong from 2020 to 2023." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/
Marketing Interactive, Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023 Statista, https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/ (last visited September 13, 2024)
Total advertising expenditure and YoY growth in Hong Kong from 2020 to 2023 [Graph], Marketing Interactive, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/886768/media-advertising-spending-in-hong-kong/
