WeChat is the most popular app in China with over one billion monthly active users in 2018. Its unique e-commerce design has become ideal for the brands to boost sales.
Internet companies in China spent about 21.7 percent of their online advertising budget on the WeChat Official Account advertising in the fist half of 2019.Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019
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WalktheChat. (August 4, 2019). Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019 [Graph]. In Statista. Retrieved April 16, 2021, from https://www.statista.com/statistics/1045292/china-industry-spending-wechat-advertising/
WalktheChat. "Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019." Chart. August 4, 2019. Statista. Accessed April 16, 2021. https://www.statista.com/statistics/1045292/china-industry-spending-wechat-advertising/
WalktheChat. (2019). Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019. Statista. Statista Inc.. Accessed: April 16, 2021. https://www.statista.com/statistics/1045292/china-industry-spending-wechat-advertising/
WalktheChat. "Share of Amount Spent by Industries on Wechat Official Account Advertising in China in 1st Half 2019." Statista, Statista Inc., 4 Aug 2019, https://www.statista.com/statistics/1045292/china-industry-spending-wechat-advertising/
WalktheChat, Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019 Statista, https://www.statista.com/statistics/1045292/china-industry-spending-wechat-advertising/ (last visited April 16, 2021)