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Advertising expenditure in China 2012-2024

Published by Lai Lin Thomala, Sep 25, 2020
Media advertising remained a stable growth despite economic tensions in China. In 2019, the total advertising expenditure in the country reached almost 645 billion yuan for the first time. It was estimated that the ad spending would be driven by the internet which continues to grow with a double-digit.

Advertising expenditure in China from 2012 to 2024 (in billion yuan)

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Release date

August 2020

Region

China

Survey time period

2012 to 2018

Supplementary notes

* Forecast.
Figures have been revised in the original source and rounded here for a better understanding.

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