Media advertising remained a stable growth despite economic tensions in China. In 2018, the total advertising expenditure in the country surpassed 90 billion U.S. dollars for the first time. It was estimated that the ad spending would be driven by the internet and continue to grow with a double-digit.
Advertising expenditure in China from 2015 to 2020
(in billion U.S. dollars)
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GroupM. (June 13, 2019). Advertising expenditure in China from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 28, 2020, from https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. "Advertising expenditure in China from 2015 to 2020 (in billion U.S. dollars)." Chart. June 13, 2019. Statista. Accessed January 28, 2020. https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. (2019). Advertising expenditure in China from 2015 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 28, 2020. https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. "Advertising Expenditure in China from 2015 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jun 2019, https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM, Advertising expenditure in China from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273421/advertising-expenditure-in-china/ (last visited January 28, 2020)
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