Media advertising remained a stable growth despite economic tensions in China. In 2018, the total advertising expenditure in the country surpassed 85 billion U.S. dollars for the first time. It was estimated that the ad spending would be driven by the internet which continues to grow with a double-digit.
Advertising expenditure in China from 2012 to 2024
(in billion U.S. dollars)
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GroupM. (December 9, 2019). Advertising expenditure in China from 2012 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. "Advertising expenditure in China from 2012 to 2024 (in billion U.S. dollars)." Chart. December 9, 2019. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. (2019). Advertising expenditure in China from 2012 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM. "Advertising Expenditure in China from 2012 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/273421/advertising-expenditure-in-china/
GroupM, Advertising expenditure in China from 2012 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273421/advertising-expenditure-in-china/ (last visited February 17, 2020)
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