As of July 2023, over one-third – 36 percent – of parents and guardians surveyed in Brazil said their children aged nine to 10 asked them to buy an electronic device after accessing an online ad during the 12 months preceding the interviews. Toys followed closely, mentioned by 35 percent. Among parents of teenagers aged 15 to 17, the most requested product category following an online ad was clothing and shoes, cited by 42 percent.
Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category
Characteristic
Electronic devices
Toys
School supplies
Food
Clothing and shoes
Makeup or beauty products
Books, magazines, or comics
Games or video games
Sticker albums
Virtual currency for games
Event tickets
Movies
Music or ringtones
Other
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CETIC. (October 25, 2023). Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/
CETIC. "Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category." Chart. October 25, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/
CETIC. (2023). Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/
CETIC. "Percentage of Minors Who Asked for a Product after Accessing Online Ads According to Their Parents or Guardians in Brazil as of July 2023, by Age Group and Product Category." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/
CETIC, Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category Statista, https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/ (last visited July 27, 2024)
Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group and product category [Graph], CETIC, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1378929/percentage-minors-product-online-ads-brazil-age-category/