Traffic share of luxury watches brands on resale site Chrono24 worldwide 2022-2023
In 2022, the luxury watch brand with the largest online traffic share on resale retailer Chrono24 was Rolex at 23.2 percent, the most by a significant margin. In second place was Omega with a traffic share of 12 percent. That being said, other luxury watches brands accounted for 55 percent of traffic on Chrono24.