Watch brands with the highest brand equity in China 2014

Published by Statista Research Department, Feb 10, 2014
This statistic shows watch brands with the highest pricing power among Chinese consumers in 2014. During the survey, 14 percent of the respondents stated they were willing to pay extra for an Omega watch in 2014.

Watch brands with the highest brand equity among Chinese consumers in 2014

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Sources

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Release date

February 2014

Region

China

Survey time period

2013

Number of respondents

16,000 respondents

Method of interview

Face-to-face interview

Supplementary notes

The source did not provide an exact date of survey.

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Luxury watch industryGlobal personal luxury goods industryLuxury goods market in ChinaHugo BossMoët Hennessy Louis Vuitton (LVMH Group)
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