COVID-19 impact on global books & literature e-commerce site traffic 2020

Books and literature e-commerce platforms have undergone a 16 percent global traffic increase between January and March 2020. Overall, websites selling books and reading materials online generated 1.51 billion visits in March 2020, up from 1.34 billion global visits in January 2020. This is of course due to the global coronavirus pandemic which, among other things, has forced people worldwide to stay at home and forego their usual sorts of outdoors entertainment. Furthermore, millions of schoolchildren and students are now reliant on digital classroom materials as schools remain closed to stop the spread of the virus.

Coronavirus impact on books and literature e-commerce website traffic worldwide as of March 2020

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Release date

April 2020



Survey time period

January 2020 to March 2020

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Statistics on "Coronavirus: impact on e-commerce in the U.S."

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