Perceived image of Lotte Department Store South Korea 2023
overall image of department stores, roughly one-in-four respondents thought of Lotte Department Store's image as a premium or high-class brand.
According to a survey conducted among South Korean department store visitors in April 2023, more than 52 percent of respondents answered that they were used to Lotte Department Store as a brand and that it was familiar to them. Another 49 percent perceived the brand to be popular and as having a lot of visitors. Contrary to the