Black Friday: share of consumers who intend to buy goods in the UK 2016-2019, by age

This statistic shows the share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) in 2019, compared to in 2016, 2017 and 2018. The share of older respondents intending to buy products during the sales period has risen over the course of the four years. In 2019, half of those aged between 18 and 24 years are planning on buying Black Friday goods in 2019, compared to 39 percent in 2018.

Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2019, by age

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Release date

November 2019


United Kingdom

Survey time period

2016 to 2019*

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

* This question was phrased by the source as follows: "Do you intend to buy any retail goods that have Black Friday discounts this year?"

2019 and 2018 figures are from 2019 survey conducted on November 12, 2019. The source does not provide a date of survey for 2018 data. Figures shown for 2016 and 2017 are from a survey conducted on October 12, 2016 and October 27, 2017.

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Statistics on "Black Friday in the UK"

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