Black Friday: share of consumers who intend to buy goods in the UK 2016-2020, by age

Share of respondents who intend to buy retail goods on Black Friday in the United Kingdom (UK) from 2016 to 2020, by age

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Release date

November 2020


United Kingdom

Survey time period

2016 to 2020*

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

* This question was phrased by the source as follows: "Do you intend to buy any retail goods that have Black Friday discounts this year?"

2020 figures are from 2020 survey conducted on November 6-9, 2020. 2019 and 2018 figures are from 2019 survey conducted on November 12, 2019. The source does not provide a date of survey for 2018 data. Figures shown for 2016 and 2017 are from a survey conducted on October 12, 2016 and October 27, 2017.

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