In January 2023, only 9.2 million Android devices opted out of personalized advertising. After examining over five billion mobile events such as ad impressions, clicks, and app installs, only 0.18 percent of the examined Android devices opted out of personalized advertising in the examined month.
Android users opting out of personalized advertising worldwide in January 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Singular. (January 26, 2023). Android users opting out of personalized advertising worldwide in January 2023 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/
Singular. "Android users opting out of personalized advertising worldwide in January 2023." Chart. January 26, 2023. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/
Singular. (2023). Android users opting out of personalized advertising worldwide in January 2023. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/
Singular. "Android Users Opting out of Personalized Advertising Worldwide in January 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/
Singular, Android users opting out of personalized advertising worldwide in January 2023 Statista, https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/ (last visited December 07, 2024)
Android users opting out of personalized advertising worldwide in January 2023 [Graph], Singular, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/1394064/android-personalized-ads-opt-out/