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In-app rewarded ads eCPM for Android in selected countries 2022

Published by Valentina Dencheva, Jan 6, 2023
Between March and June 2022, the effective cost-per-mille (eCPM) for in-app rewarded ads for Android in the United States experienced a constant decrease, falling to 10.96 U.S. dollars in the last measured month. Similarly, rewarded ads eCPM in the United Kingdom and in Australia experienced a decrease, reaching 4.34 U.S. dollars and 9.63 U.S. dollars, respectively.

Rewarded advertising effective cost-per-mille (eCPM) for Android apps in selected markets apps from March 2022 to June 2022 (in U.S. dollars)

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Release date

July 2022

Region

Worldwide

Survey time period

March 2022 to June 2022

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Statistics on " Google Play Store "

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Statistics on Google Play Store

Overview

6

Downloads and usage

7

Consumer spending and revenues

6

Android app publishers and developers

5

Software development kits (SDKs)

8

Android ecosystem transparency

8

Google Play advertising environment

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Spotlight: App Store Optimization (ASO)

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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideAdvertising worldwideDigital advertising in the U.S.Mobile advertising and marketing in the U.S.
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