As of February 2022, the highest-ranking apps on the Apple App Store results page presented titles of four words or around 25 characters. The average app description length presented around 328 words. The food and drink apps that ranked in the first 10 positions on the results page presented shorter titles of around three words, or 22 characters, as well as shorter app descriptions. By comparison, health and fitness apps presented longer titles and longer descriptions when compared to the average metric across all examined categories.
Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/
Semrush. "Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/
Semrush. (2022). Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/
Semrush. "Average Titles and Description Length of The Highest-ranking Mobile Apps in The Google Play Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/
Semrush, Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/ (last visited October 31, 2024)
Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296509/titles-and-description-length-top-android-apps/
