Global iOS app CPT in the Apple App Store 2021-2022

Published by Laura Ceci, Aug 21, 2023
In the third quarter of 2022, the average global Apple App Store cost per tap (CPT) was of 1.37 U.S. dollars, down by over six percent compared to the second quarter of 2022. In comparison, CPT on the Apple App Store during the third quarter of 2021 was of 1.34 U.S. dollars.

Cost per tap (CPT) of search advertising in the Apple App Store worldwide from 1st quarter 2021 to 3rd quarter 2022 (in U.S. dollars)

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Release date

November 2022

Region

Worldwide

Survey time period

Q1 2021 to Q3 2022

Special properties

based on the analysis of approximately 398 million taps via SearchAds.com, wider industry metrics may vary

Supplementary notes

Cost per tap (CPT) identifies spending divided by taps

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