Recommendation marketing on Xiaohongshu in China 2023, by industry

Distribution of "zhongcao" notes on Xiaohongshu in China in May 2023, by leading industry

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Release date

July 2023

Region

China

Survey time period

May 2023

Supplementary notes

Only "zhongcao" notes from KOLs with over 10 million followers mentioning brands and related to summer were selected.

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Statistics on " Influencer/KOL marketing in China "

Other statistics that may interest you Influencer/KOL marketing in China

Overview

5

Advertisers

6

Marketing platforms

6

Influencers

7

Consumers

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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