Diet and diet products interest Germany 2023

In 2023, around four million people in Germany were especially interested in diets and diet products.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany interested in diets and diet products from 2019 to 2023 (in millions)

Characteristic	Especially interested	Moderately interested	Barely or not at all interested
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "It is often the case that one wants to find out more about something and is less interested in something else. Could you please take a look at these cards and distribute them on this sheet, depending on how interested you are. You can see what is on here. Topic: diets, e.g. diet suggestions, diet products.”

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