According to a study on influencer marketing across India in 2023, short-form videos, Instagram Reels or YouTube Shorts were the preferred format in which influencers chose to create and publish content, as per over 92 percent of respondents. Statics, followed by carousels, were the next most popular choice with more than 50 percent of respondents answering accordingly.
Leading types of content created by influencers in India in 2023
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Influencer. (October 18, 2023). Leading types of content created by influencers in India in 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/
Influencer. "Leading types of content created by influencers in India in 2023." Chart. October 18, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/
Influencer. (2023). Leading types of content created by influencers in India in 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/
Influencer. "Leading Types of Content Created by Influencers in India in 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/
Influencer, Leading types of content created by influencers in India in 2023 Statista, https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/ (last visited September 15, 2024)
Leading types of content created by influencers in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424498/india-preferred-influencer-content-formats/
