According to a study on influencer marketing across India in 2023, most of the surveyed social media influencers found Shorts to be a good way to target YouTube audiences. Another 35 percent of respondents indicated that they preferred Reels over Shorts, saying that they found the Instagram format more appealing.
Opinion of social media influencers on YouTube Shorts in India in 2023
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Influencer. (October 18, 2023). Opinion of social media influencers on YouTube Shorts in India in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. "Opinion of social media influencers on YouTube Shorts in India in 2023." Chart. October 18, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. (2023). Opinion of social media influencers on YouTube Shorts in India in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer. "Opinion of Social Media Influencers on Youtube Shorts in India in 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/
Influencer, Opinion of social media influencers on YouTube Shorts in India in 2023 Statista, https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/ (last visited October 31, 2024)
Opinion of social media influencers on YouTube Shorts in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424527/india-influencer-opinion-on-youtube-shorts/